Ep 56. Matt Schnarr, Co-Founder of AWAKE Chocolate on taking on Goliath

In this interview I have the pleasure of interviewing Matt Schnarr, Co-Founder of Awake Chocolate. Listen as Matt shares his adventure and what it is like for him and his team to take on Goliath.

A few years ago, friends Matt Schnarr, Dan Tzotzis and Adam Deremo decided to start a company — selling caffeinated chocolate. Using their collective knowledge about consumer packaged goods and fueled by a strong entrepreneurial spirit — they each worked their tail feathers off, perfecting the taste, the packaging, and the plan to launch the brand.


On August 15th, 2012 they officially launched AWAKE in Canada. And so far, the response has been just what they were expecting — overwhelming! They’ve packed these delicious new AWAKE chocolate bars with as much caffeine goodness as a cup of coffee (or a 250ml energy drink). Perfect for when you gotta get stuff done, and just don’t have the energy to do it.


Company Website


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Mark and Matt

Where to buy

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About Interview Host View all posts

Mark Latimer

Mark is the host of the Behind the Biz podcast. Everyone has a story and he has made it his job to listen, learn and lead.

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