Ep 37. Jason Persall, Owner of Pristine Gourmet shares the story of their fourth generation pure virgin oil farm

In 2000, after purchasing a small table top press, Jason started producing some cold pressed soybean oil for testing. After spending a few months with Linda cooking and using it they gave samples out to a few chosen testers (family had no choice). Join us as he shares his insights and lessons learned over the years.


The response was so positive they spread it further to others (to avoid biased opinions) and received still more positive feedback. After much thought Jason would start testing canola oil, seeing as canola is one of the healthiest oils and is readily available in Ontario. This oil was well received too, which confirmed to Jason and Linda what decision had to be made. Deciding to move forward with this initiative, they formed Persall Fine Foods Co.

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Olivia Maeder

My name is Olivia Maeder and I am an interview host at behindthebiz.org interviewing leaders, authors and inspirational speakers.

I go to Ryerson University taking a passion in interviewing, broadcasting and meeting new people. Although heels and business woman attire with broadcaster “Ron Burgundy” hair while reading the news in my main interest and passion, I am a huge outdoor girl who would jump in any lake, climb any tree or sit under the sun in any temperature of weather.

I take great passion in peoples stories and will go to many lengths just to find the true news or heart in any story. I am sensitive and respectful when it comes to personal interviews and with great pride I am eager to get to the bottom of anything and bring out the truth, making it a great story.

Anyone I meet I absorb it as a great opportunity that I am lucky to have.