In 2000, after purchasing a small table top press, Jason started producing some cold pressed soybean oil for testing. After spending a few months with Linda cooking and using it they gave samples out to a few chosen testers (family had no choice). Join us as he shares his insights and lessons learned over the years.
The response was so positive they spread it further to others (to avoid biased opinions) and received still more positive feedback. After much thought Jason would start testing canola oil, seeing as canola is one of the healthiest oils and is readily available in Ontario. This oil was well received too, which confirmed to Jason and Linda what decision had to be made. Deciding to move forward with this initiative, they formed Persall Fine Foods Co.