Ep 139. Eric of Underdog Brewhouse on the legend and the brand


Underdog – (Un-der-Dog):
“A competitor thought to have little chance of winning a fight or contest.”
Underdog’s Brewhouse was founded by brothers Jeff and Eric in 2014, based on the core philosophy that a true underdog can overcome any challenge put before them, no matter the size or complexity. In the Canadian beer world, Underdog’s Brewhouse may appear to be at a disadvantage, going up against the multinational beer conglomerates with their thousands of employees and tens of millions in advertising dollars. However, what sets Underdog’s Brewhouse apart is a superior full-flavoured product, excellent customer service and a tidal wave of energy to do our part in the “Better Beer Revolution”.

Embracing the spirit of the Underdog, we’re bringing local artisanal beer to Durham, Ontario. Durham region as a whole, and our hometown of Oshawa, has always been viewed as the “Underdog” to its nearby big brother, Toronto. Tired of living in the shadows of the GTA, we felt it was high time that Underdog’s Brewhouse brought craft beer to our under-estimated but always over-delivering town. Underdog’s wants to make Oshawa the new capital for great locally brewed beer!

We are committed to pushing the boundaries of good beer in Ontario and across the country as we strive to be a leading player in the craft beer revival, or as we like to call it: “the Better Beer Revolution.”

We’re going to see the Davids beat the Goliaths in the industry, and create some awesome beer along the way!


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Mark Latimer

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